Reintroducing Hollywood and Madison Avenue
We're here to make a masterclass on brand-funded entertainment
Subscribe to Screen & Sponsor: The New Era of Filmmaking—a podcast hosted by Olivia Morley, former Adweek journalist, advertising analyst, and founder of FusionFront Media, along with co-host Jessie Holder, a media manager at VaynerMedia.
Hi, I’m Olivia, and welcome to the first edition of the Screen & Sponsor newsletter by FusionFront Media. This project takes inspiration from interviews with filmmakers and brand leaders that I conducted as an Adweek reporter. Those conversations revealed a fascinating shift: brands aren’t just advertising anymore—they’re producing movies, documentaries, and TV shows.
Screen & Sponsor explores the rapidly evolving intersection of advertising and entertainment and what it means for marketers, filmmakers, and audiences alike. Joining me this season is Jessie Holder, a media manager at VaynerMedia and one of my oldest friends. Just to set the tone, we’re not here to over-polish or act like we have all the answers (too exhausting, honestly). Think of us instead as your guides—curious, figuring it out as we go, and ready to share what we learn.
Curating a masterclass
Personally, I love newsletters that curate information for me—resources that give me the tools to do my job better without endless scrolling. That’s exactly what I want this newsletter to be: your go-to resource for understanding the intersection of brand-funded entertainment, advertising, and filmmaking.
Jessie and I are learning as we go, so you can expect shared resources, actionable takeaways, and plenty of insights. Our goal? To combine what we know (and what you share with us) to move the industry conversation forward. More updates are coming on Wednesday in our next newsletter.
An anthology media company
FusionFront Media is my vision for an anthology media company—one that explores different industries, a season at a time. The business reflects my neurodivergence, letting me focus intensely on one topic while remaining always open to the next big idea.
If you’re here, it’s probably because you care about how storytelling is evolving—how brands, filmmakers, and audiences are reshaping the entertainment industry. Whether you’re a marketer, a filmmaker, or someone who works with them, we’re excited to learn with you.
Here’s to figuring it out,
Olivia
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Let’s Work Together
Interested in communications or content consulting? Or want to discuss advertising opportunities for this newsletter or podcast? Let’s chat! Reach out to me directly at olivia@fusionfrontmedia.com.